Integrated communication
To make sure your customer-focused argumentation is successful, we develop an integrated strategy for sales and communications. This coordinates goals, argumentation and the interaction of the people and media involved. Through a combination of guides, training sessions, effective editorial work and efficient project management, we create consistency across all communication channels – personal, digital and analogue.
Even if your big goal is clear, everyday activities in sales and communications are often influenced by various issues, occasions and competing priorities. The only solution here is a smart editorial strategy that illuminates topics from various different angles, depending on the specific intention, occasion or phase of the customer journey for which the respective measure is planned.
If you are relying on your customer to make the first move, encouraging them to get in touch is essential in every phase and every form of communication. Is this that makes the value-creating interactive elements of our conception so valuable.
