Your world revolves around complex technical products: materials, components, machinery and systems with purchasing cycles that last years. Issues like IoT and smart factory are revolutionising the world in which your products are used. You serve customers from various kinds of industries, each with their own specific requirements. But each target group requires specially tailored arguments.
You need an effective, well thought-out approach that helps your sales team communicate with customers and provides relevant content. You need new methods that will inspire your internal teams to work together. You need a big idea that will unify the various measures in all channels